We are currently focusing on a few formats that allow us to promote quality-driven contexts supported by carefully curated and relevant advertising. Our ads are designed to co-exist in premium contexts where relevancy is created without clutter. We work with each individual publisher to place only one ad in preferred placements, usually above the fold and without surrounding clutter or noise.
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We try to address the needs of quality-driven publishers specially focusing on building a simple and clutter-free ad experience, while promoting a performant environment for advertisers. Why not other formats? These are a good starting point toward a vision where balance between quality ads and quality contexts can co-exist. Our performance seems to support our claims ;)